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With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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The previous part of the article, which discussed the packaging design process, described some of the more abstract aspects involving market analysis (including the analysis of the competition and customer needs). We also discussed the problem of developing the product [...]
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Today well-designed and professionally made packaging is like a weapon that allows the product to clear its way to the customers’ heart. It should be no small surprise, then, that preparing for a new product launch takes a lot of [...]
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While many brands aim to promote luxurious products, this is by no means easy to achieve. Success in most cases is the result of multi-level and multi-phase promotional activities coupled with meticulous attention to detail. Providing a discerning customer with [...]
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Not only innovative but also customised, individual and luxurious. Products that modern customers choose most willingly are the ones distinguished with such features and the current trends do not leave the producers any doubt – each client must feel special. [...]
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Intriguing packaging, combining various materials, using the power of colour and texture, attracts our attention in all possible ways. Today, perfume packaging is inseparably connected with the fragrance and it is one of the many elements of a successful marketing [...]
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