WE ARE LEADER IN EUROPE.

Blog

22
06.2018

How to reach your target group – cosmetics for teenagers

Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a [...]
See more

23
05.2018

How to redesign your packaging?

The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that [...]
See more

16
05.2018

Perfume – for more than the body

The first thing that comes to mind when we hear the word perfume, is applying a fragrance to our body, usually as a spray, in order to smell unique. The purpose of this ritual is to improve our overall appearance, [...]
See more

25
04.2018

Vegan cosmetics, not only for vegans!

One of the hottest trends of the last few decades… More than just fashion… It is a lifestyle whose fundamental rule is to “minimise cruelty”. A radical type of vegetarianism. Of course we are talking about veganism, which is rapidly [...]
See more

18
04.2018

Texture and material – the effect of touch on the purchasing decisions of consumers

Photo The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire human body. By touching, we can distinguish temperature, shape, pain and texture. The importance of this sense is evidenced, for example, by [...]
See more

11
04.2018

The Future of the Social Media Market and the Position of Cosmetics Companies

Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups [...]
See more