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22
06.2018

How to reach your target group – cosmetics for teenagers

Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a [...]
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09
04.2018

Scent Marketing – fill your brand with scent

Manufacturers and service providers have always used the senses to attract customers. However, these solutions have not been analysed and studied extensively enough to present their real value. Using the senses in order to trigger certain associations is called sensory [...]
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30
05.2017

SMALL CONTAINERS FOR GREAT SUCCESS

With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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