Blog

Trade fairs were once events where business people, company representatives and employees met in order to make important business decisions. Although trade fairs today serve a completely different function, their value should not be underestimated. Why is taking part in trade [...]
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The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by [...]
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“Good morning. I would like to order a specific quantity of caps for perfume bottles X in colour XX for tomorrow”. We answer such calls and e-mails very often in the Politech sales department. We always appreciate contact with our [...]
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Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if [...]
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Since 2000, every December the Pantone Color Institute chooses a colour that, according to studies, will be the keynote for the next 12 months. Many people claim that the institute, with its current status, creates the trends instead of forecasting [...]
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At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy or too simplistic for our tastes. The same applies to the packaging used for cosmetics, or its parts. Heavy packaging [...]
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Although many people still prefer to use one product for all seasons and situations, the more we become aware of the changing needs of our bodies, the less we tend to stick to that single choice. Just as we select [...]
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The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The [...]
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When, at the beginning of the 20th century, someone managed to travel to the United States, it seemed as if they had touched the edge of heaven. In the post-war years of communism, it was no easier to leave the [...]
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The ethylene ionomer with a trade name “Surlyn” was developed as early as in the 1960s. However, almost 60 years on the market did not make it obsolete. More and more industries have noticed the advantages of this material and [...]
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According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who [...]
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Consumers work increasingly longer hours and live in a much greater rush than ever before, hence their longing for a moment’s respite that would allow them to focus on themselves and regenerate their tired mind and body. Massage, spa, beauty [...]
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