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Blog

08
08.2018

Instant Beauty – what is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, [...]
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01
08.2018

How France became the perfume capital of the world

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences [...]
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25
07.2018

The future of on-line cosmetics sales

The cosmetics market in one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetics sales have been increasing by 6–7% annually thanks [...]
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18
07.2018

Do these ingredients really work magic?

Customers are ready to test almost every novelty in the hope of finding a product to satisfy their needs. On the other hand, producers are looking for recipes targeted at the most demanding consumers. For thousands of years, the beauty [...]
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11
07.2018
colors and culture

Cosmetics and perfume packaging – colours and culture

This is not the first time we have focused on the importance of colour in our articles, including those we publish in the industry press. This time, however, we would like to delve into the relations between colours and particular [...]
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04
07.2018

When perfume masked other scents…

The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also [...]
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27
06.2018

Plastics and ecology

One of the biggest ecological conflicts of our time concerns polymeric materials. We are surrounded by plastics and a lot of them stay with us longer than we would like. The dispute regarding plastic waste continues, and it is their [...]
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22
06.2018

How to reach your target group – cosmetics for teenagers

Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a [...]
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13
06.2018

About creating glass packaging and our cooperation with HEINZ-GLAS Działdowo

After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, [...]
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06
06.2018

Only for the eagle-eyed – perfumes in films

Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the [...]
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30
05.2018

Cosmetics for babies – iconic brands and increasing consumer awareness

When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware [...]
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23
05.2018

How to redesign your packaging?

The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that [...]
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