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10
01.2019

We Are Going Shopping – Choosing the Right Perfume

Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if [...]
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20
12.2018

2019 Consumer Trends – What Can We Expect?

Since 2000, every December the Pantone Color Institute chooses a colour that, according to studies, will be the keynote for the next 12 months. Many people claim that the institute, with its current status, creates the trends instead of forecasting [...]
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21
11.2018

Packaging + weight = luxury?

At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy or too simplistic for our tastes. The same applies to the packaging used for cosmetics, or its parts. Heavy packaging [...]
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07
11.2018

Winter Cosmetics – How can they protect the skin?

Although many people still prefer to use one product for all seasons and situations, the more we become aware of the changing needs of our bodies, the less we tend to stick to that single choice. Just as we select [...]
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24
10.2018

Illumination and packaging appearance

The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The [...]
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10
10.2018

Made in USA

When, at the beginning of the 20th century, someone managed to travel to the United States, it seemed as if they had touched the edge of heaven. In the post-war years of communism, it was no easier to leave the [...]
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28
09.2018

Not just cosmetics. The number of applications of Surlyn is increasing

The ethylene ionomer with a trade name “Surlyn” was developed as early as in the 1960s. However, almost 60 years on the market did not make it obsolete. More and more industries have noticed the advantages of this material and [...]
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12
09.2018

Marketing descriptions of perfumes – can words express a scent?

According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who [...]
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29
08.2018

Relaxation cosmetics – a new type of cosmetic?

Consumers work increasingly longer hours and live in a much greater rush than ever before, hence their longing for a moment’s respite that would allow them to focus on themselves and regenerate their tired mind and body. Massage, spa, beauty [...]
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22
08.2018

What does the packaging say about the value of a product?

It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of [...]
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08
08.2018

Instant Beauty – what is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, [...]
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01
08.2018

How France became the perfume capital of the world

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences [...]
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