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11
07.2018
colors and culture

Cosmetics and perfume packaging – colours and culture

This is not the first time we have focused on the importance of colour in our articles, including those we publish in the industry press. This time, however, we would like to delve into the relations between colours and particular [...]
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04
07.2018

When perfume masked other scents…

The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also [...]
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27
06.2018

Plastics and ecology

One of the biggest ecological conflicts of our time concerns polymeric materials. We are surrounded by plastics and a lot of them stay with us longer than we would like. The dispute regarding plastic waste continues, and it is their [...]
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22
06.2018

How to reach your target group – cosmetics for teenagers

Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a [...]
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13
06.2018

About creating glass packaging and our cooperation with HEINZ-GLAS Działdowo

After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, [...]
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06
06.2018

Only for the eagle-eyed – perfumes in films

Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the [...]
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30
05.2018

Cosmetics for babies – iconic brands and increasing consumer awareness

When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware [...]
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23
05.2018

How to redesign your packaging?

The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that [...]
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16
05.2018

Perfume – for more than the body

The first thing that comes to mind when we hear the word perfume, is applying a fragrance to our body, usually as a spray, in order to smell unique. The purpose of this ritual is to improve our overall appearance, [...]
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09
05.2018

Specialised packaging – how broad is the term?

Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form [...]
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25
04.2018

Vegan cosmetics, not only for vegans!

One of the hottest trends of the last few decades… More than just fashion… It is a lifestyle whose fundamental rule is to “minimise cruelty”. A radical type of vegetarianism. Of course we are talking about veganism, which is rapidly [...]
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18
04.2018

Texture and material – the effect of touch on the purchasing decisions of consumers

Photo The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire human body. By touching, we can distinguish temperature, shape, pain and texture. The importance of this sense is evidenced, for example, by [...]
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