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The ethylene ionomer with a trade name “Surlyn” was developed as early as in the 1960s. However, almost 60 years on the market did not make it obsolete. More and more industries have noticed the advantages of this material and [...]
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According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who [...]
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Consumers work increasingly longer hours and live in a much greater rush than ever before, hence their longing for a moment’s respite that would allow them to focus on themselves and regenerate their tired mind and body. Massage, spa, beauty [...]
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It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of [...]
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Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, [...]
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Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences [...]
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The cosmetics market in one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetics sales have been increasing by 6–7% annually thanks [...]
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Customers are ready to test almost every novelty in the hope of finding a product to satisfy their needs. On the other hand, producers are looking for recipes targeted at the most demanding consumers. For thousands of years, the beauty [...]
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This is not the first time we have focused on the importance of colour in our articles, including those we publish in the industry press. This time, however, we would like to delve into the relations between colours and particular [...]
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The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also [...]
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One of the biggest ecological conflicts of our time concerns polymeric materials. We are surrounded by plastics and a lot of them stay with us longer than we would like. The dispute regarding plastic waste continues, and it is their [...]
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Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a [...]
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