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25
10.2017

Trends in cosmetics for men – packaging, marketing, advertising

The image of men has been changing over the years. They are no longer the protagonists in action films and novels – they have become more ordinary. European men no longer fight wars and returned to their homes to face [...]
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18
10.2017

Atypical packaging – how to surprise the customer

“Appearance matters”, and this statement turns out to be true not just for establishing personal contacts, but also for establishing contact with customers. A customer with the choice between two products of the same price will always choose the one [...]
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11
10.2017

Injection moulded plastic packaging

Injection moulding is one of the techniques of moulding plastics. This method is used to manufacture a range of shipping containers, packaging for industry, cosmetic products, household chemicals, as well as different types of closures, for example for PET bottles [...]
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04
10.2017

Unisex perfume and the perception of women’s and men’s fragrances

Although unisex perfumes are still not as popular as individual women’s and men’s fragrances, they are slowly beginning to mark their presence on the market. What is more surprising, for a long time, the distinction between men’s and women’s fragrances [...]
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27
09.2017

Skin care and culture

Although the largest cosmetic companies are multinational corporations, different methods of care are still used in different parts of the world. The desire to achieve a local standard of beauty involves the common use of certain minerals and following certain [...]
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20
09.2017

What are the possibilities for effectively reducing the weight and volume of plastic packaging?

Although more than a half of Europe’s products are packed in plastic, their total weight represents a relatively low percentage of all packaging materials. Even a small amount of plastic is enough to pack large quantities of goods, guaranteeing proper [...]
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11
09.2017

Celebrities’ own perfume brands – what you should know

It is no secret that among the bottles of perfume lining the shelves of fragrance shops many carry the name of a famous celebrity. Singers, athletes, actors and other stars make their own perfume, which garner great popularity thanks to [...]
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01
09.2017

The importance of shape, or how to design packaging

The approach to products has changed drastically over the past dozen or so years, and delivering the best products possible is no longer enough for consumers. Corporations have realised that high quality of products is only one of a number [...]
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23
08.2017

Creative packaging – how to communicate effectively with the customer

Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
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09
08.2017

In All the Colours of the Rainbow – the Hues and Shades of Perfume Making

The importance of the colour of a perfume bottle, its design, and even the tint of the perfume itself cannot be overstated. Although the choice of colour in perfumery may seem merely another aesthetic decision, in fact the colour communicates [...]
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26
07.2017

Beauty made in Poland

The cosmetic industry in Poland has attained a strong position on the market but nowadays its growth rate has started decreasing although the development of the sector is the fastest among all European countries, which is admirable. Both in Poland [...]
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12
07.2017

TREATS OR COSMETICS – on creative packaging

The word “luscious” crops up more and more often when talking about cosmetics, especially those for women and kids. It is related to the exceptional fragrances of the products, as well as their unique shapes that often strikingly resemble sweets. [...]
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