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21
02.2018

How to prepare an offer that is appealing to millennials?

Millennials are spoken of frequently, but do we know exactly who they are? This knowledge could be very useful because millennials could be the main customer for our products and services. Unfortunately, depending on the source and type of research, [...]
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14
02.2018

Valentine’s Day – how can this holiday be used by cosmetics and perfume manufacturers?

Valentine’s Day is one of the most commercial holidays that have made their way into our calendars. It is not true, however, that this is another ‘American invention’ we have been trying to inculcate in our country. The history of [...]
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07
02.2018

Materials dyed by the producer, or mass colour coating?

Dyeing is one of the most important stages in the processing of plastic materials. This process of dyeing products may not seem a key issue, but for the client it is very important. During the decision to purchase, the colour [...]
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31
01.2018

Mobile applications, or how new technologies are changing the beauty market

It is said that one of the greatest concerns in the 21st century is that we might eventually become unable to keep abreast of the rapidly changing world. Technological progress also forces manufacturers to keep up, adjusting what they offer [...]
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24
01.2018

Steady increase in dermocosmetic market value. Why do customers love these products?

There are many and quite varying definitions of dermocosmetics. Some say that they are cosmetics that have a significantly positive impact on the skin, while others say that they include anti-allergic products. It has even been stated that dermocosmetics are [...]
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17
01.2018

Airless. How to make cosmetic packaging more functional and effective?

The fact that consumers are more and more aware of the products they buy means that the manufacturers feel constant pressure to improve the quality of their product offering. The same goes for the cosmetic industry. We can see certain [...]
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10
01.2018

Controversial perfume advertising campaigns – are they worth using?

We hear from time to time about advertisements that have caused a scandal. There is even a popular phrase – “banned advertisements” – referring to campaigns that were suspended or raised a storm of emotions. By all means, not all [...]
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20
12.2017

An interview on manufacturing perfumes and designing cosmetic packaging with Mikołaj Buczyński

The process of manufacturing final goods and designing cosmetic packaging is very interesting, some methods are really challenging. Learning from the experience of other companies can be a valuable lesson that will enable us to avoid unnecessary mistakes. For this [...]
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13
12.2017

Consumer trends in 2018

Unlike a few centuries ago, when several decades needed to pass before any major changes could be introduced, nowadays it takes no more than a couple of years. It is therefore hardly surprising that all kinds of trends tend to [...]
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06
12.2017

Are bio cosmetics still a good investment? Prospects and risks on the part of producers

Because cosmetics come into direct contact with the human body, they are one of the most thoroughly examined group of products on the market. Any new controversy regarding a particular ingredient of a preparation leads to a series of tests [...]
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29
11.2017

Quality or quantity? Solving the conflict between the activities of the Quality Control and Production Departments

There is an everlasting conflict between employees of the Production and Quality Control Departments. The former think that they are held accountable for the quantity of the manufactured goods and the Quality Control employees believe that they are responsible for [...]
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22
11.2017

Are perfumes still luxury goods?

Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices being dictated by their costly ingredients. This situation has changed drastically over the past one hundred years owing to scientific and technological breakthroughs. Luxury goods or [...]
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