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The approach to products has changed drastically over the past dozen or so years, and delivering the best products possible is no longer enough for consumers. Corporations have realised that high quality of products is only one of a number [...]
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Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
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The importance of the colour of a perfume bottle, its design, and even the tint of the perfume itself cannot be overstated. Although the choice of colour in perfumery may seem merely another aesthetic decision, in fact the colour communicates [...]
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The cosmetic industry in Poland has attained a strong position on the market but nowadays its growth rate has started decreasing although the development of the sector is the fastest among all European countries, which is admirable. Both in Poland [...]
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The word “luscious” crops up more and more often when talking about cosmetics, especially those for women and kids. It is related to the exceptional fragrances of the products, as well as their unique shapes that often strikingly resemble sweets. [...]
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Last week we described the possibilities of collaboration between cosmetic brands and the blogosphere. We continue this topic to see how it works from another perspective – from the point of view of the blogger. We asked Joanna Pachla, the [...]
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The fact that the Internet now constitutes the essential source of information for consumers is pretty obvious. More people than ever are checking what is fashionable and which products to use, with potential customers making use of the advice and [...]
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Customers buy with their eyes. This simple truth, if put to the right use, can be the beginning of your brand’s success. Your product must stand out among hundreds of other cosmetics available on the market. The customer will not [...]
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Popular culture is all around us. We live in a world imbued with references to popular culture and we often contribute to its creation. It comes as no surprise, then, that there are more and more gadgets linked to cult [...]
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The cosmetics industry is a highly competitive market. In order to meet new challenges and not lag behind their competitors, companies are forced to seek new solutions in the field of production. The goal is obvious – to offer customers [...]
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With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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Dynamic technological development coupled with the ever-growing speed of life have forced creative departments to look ahead while drawing up their marketing plans. The ability to make long-term projections of trends and customer needs is becoming a must-have skill. Forecasting [...]
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