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18
04.2019

Trends or production capabilities – what are the factors that change the packaging market?

Trends are among the most frequently recurring themes in all articles, publications or presentations regarding the cosmetic packaging market. Predictions about future trends are made on the basis of cultural changes in society, the financial resources of consumers or even [...]
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24
10.2018

Illumination and packaging appearance

The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The [...]
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23
05.2018

How to redesign your packaging?

The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that [...]
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18
04.2018

Texture and material – the effect of touch on the purchasing decisions of consumers

Photo The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire human body. By touching, we can distinguish temperature, shape, pain and texture. The importance of this sense is evidenced, for example, by [...]
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23
08.2017

Creative packaging – how to communicate effectively with the customer

Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
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31
03.2017

Packaging design process (part II)

The previous part of the article, which discussed the packaging design process, described some of the more abstract aspects involving market analysis (including the analysis of the competition and customer needs). We also discussed the problem of developing the product [...]
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