The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by [...]
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Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices being dictated by their costly ingredients. This situation has changed drastically over the past one hundred years owing to scientific and technological breakthroughs. Luxury goods or [...]
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