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Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences [...]
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The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also [...]
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Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the [...]
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The first thing that comes to mind when we hear the word perfume, is applying a fragrance to our body, usually as a spray, in order to smell unique. The purpose of this ritual is to improve our overall appearance, [...]
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Manufacturers and service providers have always used the senses to attract customers. However, these solutions have not been analysed and studied extensively enough to present their real value. Using the senses in order to trigger certain associations is called sensory [...]
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The importance of the colour of a perfume bottle, its design, and even the tint of the perfume itself cannot be overstated. Although the choice of colour in perfumery may seem merely another aesthetic decision, in fact the colour communicates [...]
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