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It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of [...]
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After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, [...]
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Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the [...]
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Intriguing packaging, combining various materials, using the power of colour and texture, attracts our attention in all possible ways. Today, perfume packaging is inseparably connected with the fragrance and it is one of the many elements of a successful marketing [...]
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The appearance of each component of perfume packaging is never accidental. It is the outcome of the teamwork of many specialists who conduct a number of analyses, tests and calculations during the product creation process – all this to make [...]
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