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It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of [...]
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The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that [...]
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Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
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The previous part of the article, which discussed the packaging design process, described some of the more abstract aspects involving market analysis (including the analysis of the competition and customer needs). We also discussed the problem of developing the product [...]
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Today well-designed and professionally made packaging is like a weapon that allows the product to clear its way to the customers’ heart. It should be no small surprise, then, that preparing for a new product launch takes a lot of [...]
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