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Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form [...]
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Photo The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire human body. By touching, we can distinguish temperature, shape, pain and texture. The importance of this sense is evidenced, for example, by [...]
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Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. Smartphones are not, though, the only platform that can use modern systems which complement the main product. The market for [...]
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Every industry requires a lot from its packaging, but the bar is set extremely high in cosmetics. This is linked to the high aesthetic expectations of customers, as well as to the required functionality, chemical neutrality and physical durability. Packaging [...]
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Customers buy with their eyes. This simple truth, if put to the right use, can be the beginning of your brand’s success. Your product must stand out among hundreds of other cosmetics available on the market. The customer will not [...]
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Popular culture is all around us. We live in a world imbued with references to popular culture and we often contribute to its creation. It comes as no surprise, then, that there are more and more gadgets linked to cult [...]
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