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Photo The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire human body. By touching, we can distinguish temperature, shape, pain and texture. The importance of this sense is evidenced, for example, by [...]
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Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups [...]
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Manufacturers and service providers have always used the senses to attract customers. However, these solutions have not been analysed and studied extensively enough to present their real value. Using the senses in order to trigger certain associations is called sensory [...]
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Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. Smartphones are not, though, the only platform that can use modern systems which complement the main product. The market for [...]
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With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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While many brands aim to promote luxurious products, this is by no means easy to achieve. Success in most cases is the result of multi-level and multi-phase promotional activities coupled with meticulous attention to detail. Providing a discerning customer with [...]
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