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11
04.2018

The Future of the Social Media Market and the Position of Cosmetics Companies

Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups [...]
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09
04.2018

Scent Marketing – fill your brand with scent

Manufacturers and service providers have always used the senses to attract customers. However, these solutions have not been analysed and studied extensively enough to present their real value. Using the senses in order to trigger certain associations is called sensory [...]
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28
03.2018

New packaging technologies – inspirations for the cosmetics and perfume trade

Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. Smartphones are not, though, the only platform that can use modern systems which complement the main product. The market for [...]
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14
06.2017

CAN WE PACKAGE POP CULTURE

Popular culture is all around us. We live in a world imbued with references to popular culture and we often contribute to its creation. It comes as no surprise, then, that there are more and more gadgets linked to cult [...]
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