Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly [...]
Czytaj dalej
Trends are among the most frequently recurring themes in all articles, publications or presentations regarding the cosmetic packaging market. Predictions about future trends are made on the basis of cultural changes in society, the financial resources of consumers or even [...]
Czytaj dalej
As a society, we are used to the fact that we are surrounded by plastics far and wide. Sometimes, however, “plastics” are hiding from us so well that at first glance we cannot judge whether they are not by chance [...]
Czytaj dalej
Trade fairs were once events where business people, company representatives and employees met in order to make important business decisions. Although trade fairs today serve a completely different function, their value should not be underestimated. Why is taking part in trade [...]
Czytaj dalej
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by [...]
Czytaj dalej
“Good morning. I would like to order a specific quantity of caps for perfume bottles X in colour XX for tomorrow”. We answer such calls and e-mails very often in the Politech sales department. We always appreciate contact with our [...]
Czytaj dalej
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if [...]
Czytaj dalej
Since 2000, every December the Pantone Color Institute chooses a colour that, according to studies, will be the keynote for the next 12 months. Many people claim that the institute, with its current status, creates the trends instead of forecasting [...]
Czytaj dalej
At some time or other we have all taken something in our hand, only to discard it as tacky, shoddy or too simplistic for our tastes. The same applies to the packaging used for cosmetics, or its parts. Heavy packaging [...]
Czytaj dalej
Although many people still prefer to use one product for all seasons and situations, the more we become aware of the changing needs of our bodies, the less we tend to stick to that single choice. Just as we select [...]
Czytaj dalej
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The [...]
Czytaj dalej
When, at the beginning of the 20th century, someone managed to travel to the United States, it seemed as if they had touched the edge of heaven. In the post-war years of communism, it was no easier to leave the [...]
Czytaj dalej