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12
09.2018

Marketing descriptions of perfumes – can words express a scent?

According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who [...]
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29
08.2018

Relaxation cosmetics – a new type of cosmetic?

Consumers work increasingly longer hours and live in a much greater rush than ever before, hence their longing for a moment’s respite that would allow them to focus on themselves and regenerate their tired mind and body. Massage, spa, beauty [...]
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08
08.2018

Instant Beauty – what is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, [...]
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25
07.2018

The future of on-line cosmetics sales

The cosmetics market in one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetics sales have been increasing by 6–7% annually thanks [...]
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18
07.2018

Do these ingredients really work magic?

Customers are ready to test almost every novelty in the hope of finding a product to satisfy their needs. On the other hand, producers are looking for recipes targeted at the most demanding consumers. For thousands of years, the beauty [...]
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11
07.2018
colors and culture

Cosmetics and perfume packaging – colours and culture

This is not the first time we have focused on the importance of colour in our articles, including those we publish in the industry press. This time, however, we would like to delve into the relations between colours and particular [...]
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