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11
04.2018

The Future of the Social Media Market and the Position of Cosmetics Companies

Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups [...]
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09
04.2018

Scent Marketing – fill your brand with scent

Manufacturers and service providers have always used the senses to attract customers. However, these solutions have not been analysed and studied extensively enough to present their real value. Using the senses in order to trigger certain associations is called sensory [...]
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28
03.2018

New packaging technologies – inspirations for the cosmetics and perfume trade

Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. Smartphones are not, though, the only platform that can use modern systems which complement the main product. The market for [...]
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21
03.2018

Materials for white cosmetics – pros and cons

Every industry requires a lot from its packaging, but the bar is set extremely high in cosmetics. This is linked to the high aesthetic expectations of customers, as well as to the required functionality, chemical neutrality and physical durability. Packaging [...]
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14
03.2018

How Politech products are protected

When thinking about packaging for cosmetics and perfumes, we typically imagine bottles, cream jars, caps and cartons. While they constitute important protective elements for the contents, the protection of the packaging is just as important during the process of manufacturing, [...]
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08
03.2018

What were perfumes made from in the past? The ingredients of perfumes past and present

Humans have scented their bodies and the objects around them since long before they learned how to extract fragrant substances or to store essential oils in specially designed containers. The method they used is best explained by the very word [...]
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28
02.2018

Disposable packaging in the cosmetics industry: development directions

Long gone are the days when one would wrap purchases in newspaper. At the same time, there are fewer products available without some sort of packaging. We have reached the point where even vegetables are packaged in cardboards, plastic boxes [...]
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21
02.2018

How to prepare an offer that is appealing to millennials?

Millennials are spoken of frequently, but do we know exactly who they are? This knowledge could be very useful because millennials could be the main customer for our products and services. Unfortunately, depending on the source and type of research, [...]
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14
02.2018

Valentine’s Day – how can this holiday be used by cosmetics and perfume manufacturers?

Valentine’s Day is one of the most commercial holidays that have made their way into our calendars. It is not true, however, that this is another ‘American invention’ we have been trying to inculcate in our country. The history of [...]
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07
02.2018

Materials dyed by the producer, or mass colour coating?

Dyeing is one of the most important stages in the processing of plastic materials. This process of dyeing products may not seem a key issue, but for the client it is very important. During the decision to purchase, the colour [...]
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31
01.2018

Mobile applications, or how new technologies are changing the beauty market

It is said that one of the greatest concerns in the 21st century is that we might eventually become unable to keep abreast of the rapidly changing world. Technological progress also forces manufacturers to keep up, adjusting what they offer [...]
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24
01.2018

Steady increase in dermocosmetic market value. Why do customers love these products?

There are many and quite varying definitions of dermocosmetics. Some say that they are cosmetics that have a significantly positive impact on the skin, while others say that they include anti-allergic products. It has even been stated that dermocosmetics are [...]
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