politech slider

WE ARE LEADER IN EUROPE.

Blog

04
10.2017

Unisex perfume and the perception of women’s and men’s fragrances

Although unisex perfumes are still not as popular as individual women’s and men’s fragrances, they are slowly beginning to mark their presence on the market. What is more surprising, for a long time, the distinction between men’s and women’s fragrances [...]
See more

27
09.2017

Skin care and culture

Although the largest cosmetic companies are multinational corporations, different methods of care are still used in different parts of the world. The desire to achieve a local standard of beauty involves the common use of certain minerals and following certain [...]
See more

20
09.2017

What are the possibilities for effectively reducing the weight and volume of plastic packaging?

Although more than a half of Europe’s products are packed in plastic, their total weight represents a relatively low percentage of all packaging materials. Even a small amount of plastic is enough to pack large quantities of goods, guaranteeing proper [...]
See more

11
09.2017

Celebrities’ own perfume brands – what you should know

It is no secret that among the bottles of perfume lining the shelves of fragrance shops many carry the name of a famous celebrity. Singers, athletes, actors and other stars make their own perfume, which garner great popularity thanks to [...]
See more

01
09.2017

The importance of shape, or how to design packaging

The approach to products has changed drastically over the past dozen or so years, and delivering the best products possible is no longer enough for consumers. Corporations have realised that high quality of products is only one of a number [...]
See more

23
08.2017

Creative packaging – how to communicate effectively with the customer

Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
See more

09
08.2017

In All the Colours of the Rainbow – the Hues and Shades of Perfume Making

The importance of the colour of a perfume bottle, its design, and even the tint of the perfume itself cannot be overstated. Although the choice of colour in perfumery may seem merely another aesthetic decision, in fact the colour communicates [...]
See more

26
07.2017

Beauty made in Poland

The cosmetic industry in Poland has attained a strong position on the market but nowadays its growth rate has started decreasing although the development of the sector is the fastest among all European countries, which is admirable. Both in Poland [...]
See more

12
07.2017

TREATS OR COSMETICS – on creative packaging

The word “luscious” crops up more and more often when talking about cosmetics, especially those for women and kids. It is related to the exceptional fragrances of the products, as well as their unique shapes that often strikingly resemble sweets. [...]
See more

05
07.2017

BLOGS AND COSMETICS – A FEW WORDS ABOUT ADVERTISING IN THE BLOGOSPHERE – PART II

Last week we described the possibilities of collaboration between cosmetic brands and the blogosphere. We continue this topic to see how it works from another perspective – from the point of view of the blogger. We asked Joanna Pachla, the [...]
See more

27
06.2017

BLOGS AND COSMETICS – A FEW WORDS ABOUT ADVERTISING IN THE BLOGOSPHERE – PART I

The fact that the Internet now constitutes the essential source of information for consumers is pretty obvious. More people than ever are checking what is fashionable and which products to use, with potential customers making use of the advice and [...]
See more

21
06.2017

COSMETIC PACKAGING DECORATION

Customers buy with their eyes. This simple truth, if put to the right use, can be the beginning of your brand’s success. Your product must stand out among hundreds of other cosmetics available on the market. The customer will not [...]
See more

Subscribe to our newsletter