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21
06.2017

COSMETIC PACKAGING DECORATION

Customers buy with their eyes. This simple truth, if put to the right use, can be the beginning of your brand’s success. Your product must stand out among hundreds of other cosmetics available on the market. The customer will not [...]
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14
06.2017

CAN WE PACKAGE POP CULTURE

Popular culture is all around us. We live in a world imbued with references to popular culture and we often contribute to its creation. It comes as no surprise, then, that there are more and more gadgets linked to cult [...]
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07
06.2017

AUTOMATION IN PACKAGING MANUFACTURING

The cosmetics industry is a highly competitive market. In order to meet new challenges and not lag behind their competitors, companies are forced to seek new solutions in the field of production. The goal is obvious – to offer customers [...]
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30
05.2017

SMALL CONTAINERS FOR GREAT SUCCESS

With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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17
05.2017

Ahead of expectations ‒ emerging trends in the cosmetic industry

Dynamic technological development coupled with the ever-growing speed of life have forced creative departments to look ahead while drawing up their marketing plans. The ability to make long-term projections of trends and customer needs is becoming a must-have skill. Forecasting [...]
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08
05.2017

Plastic caps

Both cosmetic and food packaging requires the right cap so that the packaging can be opened and closed multiple times without damaging to the product itself. The cap also protects the contents from spilling. Yet its function is not purely [...]
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19
04.2017

History of the beauty industry in Poland

The Polish beauty industry is one of the largest and, frankly speaking, the best. That is thanks to its rich history, which dates back as far as the 1920s and the interwar period when the first industrial-scale cosmetics companies were [...]
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31
03.2017

Packaging design process (part II)

The previous part of the article, which discussed the packaging design process, described some of the more abstract aspects involving market analysis (including the analysis of the competition and customer needs). We also discussed the problem of developing the product [...]
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17
03.2017

Packaging design process (part I)

Today well-designed and professionally made packaging is like a weapon that allows the product to clear its way to the customers’ heart. It should be no small surprise, then, that preparing for a new product launch takes a lot of [...]
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01
03.2017

Boosting the luxurious image of your product

While many brands aim to promote luxurious products, this is by no means easy to achieve. Success in most cases is the result of multi-level and multi-phase promotional activities coupled with meticulous attention to detail. Providing a discerning customer with [...]
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17
02.2017

Individual packaging design

Not only innovative but also customised, individual and luxurious. Products that modern customers choose most willingly are the ones distinguished with such features and the current trends do not leave the producers any doubt – each client must feel special. [...]
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10
02.2017

Colour metallisation

Vacuum metallisation is currently one of the most spectacular methods of decorating packages made of plastic. This technique enriches the package and lets it stand out in the market. The effect is a perfectly smooth surface with the gloss of [...]
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