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11
09.2017

Celebrities’ own perfume brands – what you should know

It is no secret that among the bottles of perfume lining the shelves of fragrance shops many carry the name of a famous celebrity. Singers, athletes, actors and other stars make their own perfume, which garner great popularity thanks to [...]
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01
09.2017

The importance of shape, or how to design packaging

The approach to products has changed drastically over the past dozen or so years, and delivering the best products possible is no longer enough for consumers. Corporations have realised that high quality of products is only one of a number [...]
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23
08.2017

Creative packaging – how to communicate effectively with the customer

Packaging can tell us more about the product itself than its elaborate description. In the first place, consumers pay more attention to the appearance. That means that if any package seems particularly attractive or distinctive among the rest, then they [...]
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09
08.2017

In All the Colours of the Rainbow – the Hues and Shades of Perfume Making

The importance of the colour of a perfume bottle, its design, and even the tint of the perfume itself cannot be overstated. Although the choice of colour in perfumery may seem merely another aesthetic decision, in fact the colour communicates [...]
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26
07.2017

Beauty made in Poland

The cosmetic industry in Poland has attained a strong position on the market but nowadays its growth rate has started decreasing although the development of the sector is the fastest among all European countries, which is admirable. Both in Poland [...]
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12
07.2017

TREATS OR COSMETICS – on creative packaging

The word “luscious” crops up more and more often when talking about cosmetics, especially those for women and kids. It is related to the exceptional fragrances of the products, as well as their unique shapes that often strikingly resemble sweets. [...]
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05
07.2017

BLOGS AND COSMETICS – A FEW WORDS ABOUT ADVERTISING IN THE BLOGOSPHERE – PART II

Last week we described the possibilities of collaboration between cosmetic brands and the blogosphere. We continue this topic to see how it works from another perspective – from the point of view of the blogger. We asked Joanna Pachla, the [...]
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27
06.2017

BLOGS AND COSMETICS – A FEW WORDS ABOUT ADVERTISING IN THE BLOGOSPHERE – PART I

The fact that the Internet now constitutes the essential source of information for consumers is pretty obvious. More people than ever are checking what is fashionable and which products to use, with potential customers making use of the advice and [...]
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21
06.2017

COSMETIC PACKAGING DECORATION

Customers buy with their eyes. This simple truth, if put to the right use, can be the beginning of your brand’s success. Your product must stand out among hundreds of other cosmetics available on the market. The customer will not [...]
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14
06.2017

CAN WE PACKAGE POP CULTURE

Popular culture is all around us. We live in a world imbued with references to popular culture and we often contribute to its creation. It comes as no surprise, then, that there are more and more gadgets linked to cult [...]
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07
06.2017

AUTOMATION IN PACKAGING MANUFACTURING

The cosmetics industry is a highly competitive market. In order to meet new challenges and not lag behind their competitors, companies are forced to seek new solutions in the field of production. The goal is obvious – to offer customers [...]
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30
05.2017

SMALL CONTAINERS FOR GREAT SUCCESS

With the growth of the tourism industry and greater mobility, the number of people travelling around the world is increasing. Because of convenience, as well as rigorous regulations pertaining to luggage, cosmetics sold in compact sizes are becoming more and [...]
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