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Both cosmetic and food packaging requires the right cap so that the packaging can be opened and closed multiple times without damaging to the product itself. The cap also protects the contents from spilling. Yet its function is not purely [...]
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The Polish beauty industry is one of the largest and, frankly speaking, the best. That is thanks to its rich history, which dates back as far as the 1920s and the interwar period when the first industrial-scale cosmetics companies were [...]
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The previous part of the article, which discussed the packaging design process, described some of the more abstract aspects involving market analysis (including the analysis of the competition and customer needs). We also discussed the problem of developing the product [...]
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Today well-designed and professionally made packaging is like a weapon that allows the product to clear its way to the customers’ heart. It should be no small surprise, then, that preparing for a new product launch takes a lot of [...]
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While many brands aim to promote luxurious products, this is by no means easy to achieve. Success in most cases is the result of multi-level and multi-phase promotional activities coupled with meticulous attention to detail. Providing a discerning customer with [...]
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Not only innovative but also customised, individual and luxurious. Products that modern customers choose most willingly are the ones distinguished with such features and the current trends do not leave the producers any doubt – each client must feel special. [...]
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Vacuum metallisation is currently one of the most spectacular methods of decorating packages made of plastic. This technique enriches the package and lets it stand out in the market. The effect is a perfectly smooth surface with the gloss of [...]
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Surlyn – material of the future Surlyn is one of the most prospective materials in skin care packaging production. It possesses all the properties that are important to obtain an ideal cosmetic package – it has the transparency of glass, [...]
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Surlyn (ethylene ionomer) is a material widely used in the cosmetic packaging industry. It is characterised with above-average transparency, resistance to mechanical damage and lower mass compared to commonly used glass. The largest cosmetic companies in the world appreciate the [...]
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Intriguing packaging, combining various materials, using the power of colour and texture, attracts our attention in all possible ways. Today, perfume packaging is inseparably connected with the fragrance and it is one of the many elements of a successful marketing [...]
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Known as far back as antiquity (Egypt, Mesopotamia, Rome), valued in the Middle Ages and in the Renaissance, loved at the court of Marie Antoinette and sought after during Napoleon Bonaparte’s era, perfumes used to be composed only from essences [...]
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The appearance of each component of perfume packaging is never accidental. It is the outcome of the teamwork of many specialists who conduct a number of analyses, tests and calculations during the product creation process – all this to make [...]
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