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17
01.2018

Airless. How to make cosmetic packaging more functional and effective?

The fact that consumers are more and more aware of the products they buy means that the manufacturers feel constant pressure to improve the quality of their product offering. The same goes for the cosmetic industry. We can see certain [...]
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10
01.2018

Controversial perfume advertising campaigns – are they worth using?

We hear from time to time about advertisements that have caused a scandal. There is even a popular phrase – “banned advertisements” – referring to campaigns that were suspended or raised a storm of emotions. By all means, not all [...]
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20
12.2017

An interview on manufacturing perfumes and designing cosmetic packaging with Mikołaj Buczyński

The process of manufacturing final goods and designing cosmetic packaging is very interesting, some methods are really challenging. Learning from the experience of other companies can be a valuable lesson that will enable us to avoid unnecessary mistakes. For this [...]
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13
12.2017

Consumer trends in 2018

Unlike a few centuries ago, when several decades needed to pass before any major changes could be introduced, nowadays it takes no more than a couple of years. It is therefore hardly surprising that all kinds of trends tend to [...]
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06
12.2017

Are bio cosmetics still a good investment? Prospects and risks on the part of producers

Because cosmetics come into direct contact with the human body, they are one of the most thoroughly examined group of products on the market. Any new controversy regarding a particular ingredient of a preparation leads to a series of tests [...]
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29
11.2017

Quality or quantity? Solving the conflict between the activities of the Quality Control and Production Departments

There is an everlasting conflict between employees of the Production and Quality Control Departments. The former think that they are held accountable for the quantity of the manufactured goods and the Quality Control employees believe that they are responsible for [...]
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22
11.2017

Are perfumes still luxury goods?

Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices being dictated by their costly ingredients. This situation has changed drastically over the past one hundred years owing to scientific and technological breakthroughs. Luxury goods or [...]
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15
11.2017

Architecture of the perfect fragrance – a few words about fragrance notes

Surely no one needs convincing that composing the elements of a perfume is a true art, mastered to perfection by few, with the artistry of their work confirmed by those fragrances enjoying an iconic status to this day. Which fragrance [...]
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08
11.2017

Forever young – returning Polish brands

Polish cosmetic brands are loved by Polish men and women. What is the key to their success, and why do we enjoy them so much despite the passing of time and the increasingly wider choices? Pani Walewska and Brutal – [...]
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25
10.2017

Trends in cosmetics for men – packaging, marketing, advertising

The image of men has been changing over the years. They are no longer the protagonists in action films and novels – they have become more ordinary. European men no longer fight wars and returned to their homes to face [...]
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18
10.2017

Atypical packaging – how to surprise the customer

“Appearance matters”, and this statement turns out to be true not just for establishing personal contacts, but also for establishing contact with customers. A customer with the choice between two products of the same price will always choose the one [...]
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11
10.2017

Injection moulded plastic packaging

Injection moulding is one of the techniques of moulding plastics. This method is used to manufacture a range of shipping containers, packaging for industry, cosmetic products, household chemicals, as well as different types of closures, for example for PET bottles [...]
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